Diversity and Sales: How Inclusive Language Helps Close Deals

22 Jun

Diversity and Sales: How Inclusive Language Helps Close Deals

Diversity and Sales: How Inclusive Language Helps Close Deals

Tuesday, June 22, 2021 (1:00 PM to 2:00 PM)
1 CE Hours
Zoom

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Why do pronouns matter? Your language choices reflect on your values, and can help result in loyal clients or wrecked deals. Learn how to address LGBTQ+ prospects respectfully, and what pitfalls to avoid.

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Cassie Brighter
Cassie Brighter is a writer and public speaker focusing on intersectionality and DEI (diversity, equality & inclusion). She's the founder and editor of EmpoweredTransWoman.com. Cassie's articles on Medium.com have over 750k views, and she's a frequent guest speaker at conferences, podcasts and panels. Cassie has conducted diversity training programs for sexologists, law firms & non-profit organizations since 2017. You can learn more about her at CassieBrighter.com. 

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